Archaeologists are increasingly publishing articles proclaiming the relevance of our field for contemporary global challenges, yet our research has little impact on other disciplines or on policy-making. In a recent special section of Antiquity, Michael Smith, Kathleen Morrison, Shadreck Chirikure, Paul Lane, and Karina Croucher debate why this is so and offer suggestions for improving the situation. There is much good food for thought, and the entire section is open access. Check it out here!